Having your website indexed by search engines is an important way to
generate traffic.
It is also important to keep people's
interest when they get there.
The majority of
web users connect to the internet via 56k modem with typical
download speeds ranging anywhere from 7 to 50kbps. Effective
web design avoids presenting people with blank screens while
huge Flash movies or images download.
The main reason for any website's existence
is communication and if your site does not clearly present
its information in a comprehensible structure, nobody will
read it.
With magazines, people look at pictures to
decide which articles to read, on the internet people read
text first so it is important that people instantly
see informative text on your web pages.
A clear, professional website
can greatly
enhance public image and reaffirms credibility.
Well
designed pages are easier and more inviting to read. Also,
if your e-commerce site looks amateur or insecure, few people
will trust you with their credit card information .
The trend is
that internet users continue to upgrade to newer browsers which
conform more closely to web standards with
every release. A well built page will display correctly
in over 95% of the browsers it is viewed in. As time passes,
non standards-compliant web design will have display problems
in more and more browsers and will almost certainly need to
be brought up to specifications eventually. Using valid HTML
and CSS saves money.
Speaking of display problems: there is a persistent myth that
websites should render correctly in 4.0 browsers. However,
Internet Explorer 4.0 was released on November 7th 1997, Netscape
Navigator 4.0 was released on December 29th of the same year
and browsers of that vintage are used by less than an ever
shrinking 0.6% of web surfers.
These browsers are quaint and historically important, but their
limited functionality should not be allowed to impede good web
design. They should be left to rest in peace.
Firefox ((almost) W3C standards-compliant
browser).
Flash Player (Macromedia's browser plug-in).